![]() We have a deep-dive blog post where we discuss these spots in detail. The most effective places to use your keywords are in your page’s title tag, meta description, URL or “slug”, and anywhere on your website where an internal link is used. Your keywords should be naturally worked into your website. Once you have your keywords ready, you’ll need to optimize your website and its content for these keywords.Įvery page of your website plays an important role in helping search engines determine your rankings on their search engine results page. Some of my current favorite keyword research tools include Ahrefs, Semrush and more esoteric tools like Answer the Public and Writerzen, which has a great keyword research tool and keyword clustering functionality built in. Of course, there are much better tools for keyword research than Google Ads (formerly “Google Adwords”) Keyword Planner, which, to be fair, focuses on Google Ads. If your customers are primarily local, you may wish to focus on keywords that include your location and the specific services you offer. ![]() Narrow down your list to keywords that are specific and get plenty of traffic, but aren’t so competitive that you won’t stand a chance. You can plug in your website and even the websites of your competitors to see which keywords Google thinks are relevant to the given website. You can use free analytics tools such as the Google Ads Keyword Planner to identify the best keywords to compete for. This is why we emphasize focusing on the topic(s) for which you want to rank, because keywords are subordinate to your overall topic. Most web pages rank for more (often many more) than a single keyword.įor example, a page about “the best places to buy guitars” might rank for “best places to buy guitars”, “guitar store near me” and “guitar shop”. Keywords are the words that search engines users are searching for to find answers to their questions and solutions to their problems. One of the most important elements of your SEO campaign will be topics and keywords. Having this information in hand can truly guide your strategy. The beautiful thing about SEO is that you can actually see what search phrases people are using to find your website as well as the websites of your competitors. Taking the time to learn more about how and why SEO works will help you save time and money in the long run, attract searchers, and keep your business at the top of Google. However, over the years, and across industries, SEO has been consistently shown to be the most cost-effective way to market your business, 24/7. If your marketing needs are very time-critical and near-term (perhaps it’s August, and you’re targeting an event in early November or a haunted house in late October), SEO may not be the right strategy for you. ![]() Put more simply, the way you design your website, the content on the website and your overall internet authority influence where you rank on the Google search engine results pages (SERP), the number of conversions, and ultimately how much sales is generated by your website.Īn important point: you need to understand and accept (that can be harder!) that SEO is the “long game” and not a get-rich-quick scheme. This boils down to the way your business ranks in organic searches on search engines like Google. SEO stands for search engine optimization. So I thought I’d put together the most important tips and best practices to enable you to position your business at the top of search engine results pages and increase your web traffic. And if you want people to visit your website, you simply have to be at the top of the Google search results page. And Google has put a lot of work into earning their trust.Īs a modern business, having an online presence is a must. More than 25% of people click on the first Google search result and 75% of users never scroll past the first page of search results. Your Business Needs To Be At or Near The Top of the Google to Be Visible
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |